Changing Perceptions and Building a Business on Safe Sun: Guest Post by Mott 50

By Monique Moore, Co-Founder, Mott 50

Mott 50 Pale is Pretty Campaign

We are a society that is obsessed with tan—so much so that “pale” has practically become a four-letter word. But this obsession is catching up with us.  With skin cancer affecting over 2 million Americans each year, it’s the most common form of cancer in the US. In fact, there’s been an 800% increase in melanoma among women 18-29 in the past forty years, and each year there are more new cases of skin cancer than new cases of breast, prostate, lung, and colon cancer combined.

Skin cancer is a disease that seems very distant when you’re young.  But the reality is that everyone is susceptible to the disease, and often by the time we’re old enough to fully understand its severity, the damage is done.

I launched the fashion-forward sun protective clothing line Mott 50 with my business partner Anne Botica Reilly in 2011 upon realizing the need for more stylish, sun protective clothing. We saw our friends becoming increasingly conscious of sun protection for anti-aging purposes.  At the same time, Anne was influenced by her own personal experiences having a history of skin cancer in her family.  Together, we are working to spread the word about sun safety!
Mott 50's UPF Clothing

Each Mott 50 garment is made of lightweight, natural fabrics that are certified as UPF 50 by the IUVTL (International UV Testing Laboratory) in accordance with AATCC (American Association of Textile Chemists and Colorists) standards. This is a major departure from the average white t-shirt that has a UPF of just 5, meaning that while you don’t burn through regular clothing, you are still exposing your skin to damaging UVA rays.

Too often, we focus on fixing a problem once it arises rather then taking measures into our own hands and focusing first on prevention.  Anne and I believe real change comes from changing people’s perceptions and behaviors.  Mott 50 sundresses and soft basics  allow people to effortlessly enjoy life outdoors in a fashionable and sun-conscious way.

Mott 50 Co-Founders Anne Botica Reilly and Monique Moore

Mott 50 Co-Founders Anne Botica Reilly and Monique Moore

This summer Mott 50 is introducing the Pale is Pretty campaign— a social awareness initiative designed to encourage people to think critically about their sun safety practices and pledge to ‘Practice Safe Sun.’ Our mission at Mott 50 is to educate and provide an easy-to-wear solution for sun protection.  But beyond that, this campaign focuses on celebrating one’s natural beauty and giving back to likeminded organizations like the MRA.  Philanthropy is fundamental to our company culture.

If you are interested in making the Pale is Pretty pledge, simply share or retweet Mott 50’s content on Facebook or Twitter. For every Facebook share, Mott 50 will make a $5 donation to benefit MRA’s research programs, up to $500. For every retweet, Mott 50 will make a $1 donation, up to $100.

For more information visit or visit Mott 50’s Facebook page at


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