We just wanted to take a minute and give some long-overdue thanks to the fabulous corporate allies who helped us run a successful Melanoma Awareness Month back in May! Through online and in-store efforts, the allies helped raise funds for MRA’s scientific research programs and also increased awareness of melanoma prevention and safe sun behaviors. The number of 2013 alliances is a new record for MRA, which has doubled its number of May partners in the three years since launching its May initiative.
We are especially grateful to Claire’s and Sports Authority, whose consumer choice donation campaigns during the month of May helped generate nearly $500,000 for MRA’s cutting-edge melanoma research programs. Claire’s asked customers to donate $1 to MRA while checking out and promoted the alliance with in-store signage and social media messaging on MRA and sun safety. Sports Authority encouraged its customers to donate to MRA by rounding up each purchase to the next dollar. Store signage, print and electronic brochures, as well as internal and social media communications bolstered the campaign’s impact. Overall, these two partners helped MRA spread its message of sun safety and melanoma awareness to more than 10 million people throughout the month.
Several other allies donated a percentage of sales from a specific sun safe item or line of items to MRA. Many of our allies also engaged their social media fans by posting melanoma facts and skin cancer prevention tips throughout the month, encouraging their fans and customers to practice sun safety, and further broadening our reach. Additionally, we launched several longer-term awareness and fundraising campaigns in May, including a comprehensive consumer-facing campaign with L’Oréal Paris and a mobile and social media-driven donation campaign in honor of the E Street Band’s Danny Federici.
Our committed and diverse set of 2013 May allies included: AT&T, American Idol Live! Tour 2013, AOL, Backstreets, Bergdorf Goodman, Brelli, Cabana Life, Chapstick, Claire’s, Columbia Records, COOLA, Eric Javits, First Aid Beauty, James Perse, L’Oréal Paris , Mott 50, Parasol, SkinCeuticals, SPF Love, and Sports Authority.
We’re already laying the groundwork for May 2014, so if you have any suggestions or your corporation would like to collaborate with MRA, please contact MRA Development Manager Jennifer Engel at (jengel at curemelanoma.org).