By Jennifer Engel
Development Manager, Foundations and Campaigns
On May 19, the Melanoma Research Alliance (MRA) took over Rockefeller Center for its Fourth Annual Leveraged Finance Fights Melanoma (LFFM) cocktail event. As a customary kick-off to summer, industry executives gathered to raise funds for melanoma research and learn about the importance of early detection and sun safety.
The 2015 LFFM event raised a record $1.6 million for MRA’s research programs, bringing the total amount generated since the event’s inception to more than $5 million. Specifically, the funds raised from the 2015 LFFM event will provide support for four new MRA research awards in the areas of targeted and immunotherapy treatments. These projects address critical research questions to advance the development of new therapies for melanoma patients and inform our understanding of cancer more broadly.
With men twice as likely to die from melanoma, the leveraged finance industry is a great way to reach men and remind them to protect themselves and their loved ones from the sun’s harmful rays. Guests perused sun-safety merchandise from MRA’s corporate partners to raise additional dollars and also signed up for the annual skin check pledge.
We are so thankful to all the incredible LFFM sponsors and supporters. To learn more about the LFFM event or request to be added to the 2016 invitation list, please email JEngel@curemelanoma.org.
About The Author
Jennifer Engel is the Development Manager, Foundations and Campaigns for the Melanoma Research Alliance.