By Logan Kastner
Director of Marketing and Development
The month of May flew by with a tremendous amount of energy and effort devoted to raising awareness and funds for melanoma. It was inspiring to see so much buzz in the news and on social media about the importance of using sun protection and taking the appropriate steps to reduce your risk of melanoma.
The Melanoma Research Alliance (MRA) is committed to keeping the momentum alive and excited to share ways you can stay involved throughout the summer. Here’s how you can continue to show your support:
- Tell us why It’s That Worth It – Upload a 15-second video or photo demonstrating to your social community why SPF protection or sunless tanner is THAT worth it to you. Use #ItsThatWorthIt on Facebook, Twitter or Instagram and L’Oreal Paris will donate $1 to MRA, up to $250,000. Take a few seconds to check out one of our videos!
- Support Camp Gorgeous –Neiman Marcus is partnering with over a dozen companies that are generously donating 10% of the net proceeds of select suncare-product sales to support MRA during Camp Gorgeous, June 4-14. Neiman Marcus will match their donations dollar for dollar.
- Check out Mott 50: Use the code MELANOMACURE at checkout from June 15-21 and Mott 50 will provide a 20% savings and donate 20% of sales to MRA.
An established leader in cancer research, MRA is paving the way to new treatment options for melanoma patients, and the impact is being felt in the entire cancer community. Due to the generous ongoing support of the organization’s founders, Debra and Leon Black, 100% of donations support MRA’s research program. Our work is far from over. Let’s continue the momentum toward finding a cure for melanoma!
About The Author
Logan E. Kastner is Director of Marketing and Development for the Melanoma Research Alliance. Kastner joined MRA in 2015