MRA Partner Feature: Neiman Marcus

By Regina Campbell

This week, we’re featuring a guest post from Regina Campbell, who is Director of Social Media for Neiman Marcus. Read more.

For some, skincare can be an afterthought. Of all the items on our to-do lists, applying SPF may not be at the top. The chaos of life often distracts us from the one thing we at Neiman Marcus consider most important—our personal health. Cancer has affected many of us in one way or another, and it’s up to us to protect ourselves as best we can.

Recently there have been tremendous advances in melanoma research, from increased attention to the disease to improved treatment options. Neiman Marcus is honored to be a part of this process, having partnered with the Melanoma Research Alliance (MRA) to increase awareness and fund research to help reduce the risk of melanoma.

Although genetics and increasing age can be risk factors for melanoma, exposure to ultraviolet (UV) rays is a major risk factor for the disease. According to the MRA, melanoma is the most common cancer diagnosis in women ages 25-29 years old.

Neiman Marcus’ wide assortment of products includes many brands that strive to incorporate agents that help protect the skin from the sun for women of all ages. In fact, during June we are partnering with companies that are generously donating 10% of net proceeds of select suncare product sales to support the MRA.

But it’s not just beauty products that help shield the sun. Swimwear brand Cover addresses the need for fashionable and protective T-shirts and cover-ups for women to wear in the sun. Founder Lisa Moore launched Cover in 2008, just two years before her 22-year-old sister was diagnosed with melanoma. Since then, the line has made health a priority.

It’s increasingly important for women of all ages to understand their family history with cancer, be persistent with regular health exams, and help protect one’s skin from external harm such as the sun.

Despite the advancements made in fighting melanoma, we must still acknowledge the long road ahead. Many still downplay the seriousness of the disease with the assumption that it’s easy to treat. As someone who has a family history of skin cancer, I’m vigilant about making frequent visits to the dermatologist. Considering my personal experience with the disease, I urge all women to do the same.

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