MRA Partner Feature: Neiman Marcus

By Regina Campbell

This week, we’re featuring a guest post from Regina Campbell, who is Director of Social Media for Neiman Marcus. Read more.

For some, skincare can be an afterthought. Of all the items on our to-do lists, applying SPF may not be at the top. The chaos of life often distracts us from the one thing we at Neiman Marcus consider most important—our personal health. Cancer has affected many of us in one way or another, and it’s up to us to protect ourselves as best we can.

Recently there have been tremendous advances in melanoma research, from increased attention to the disease to improved treatment options. Neiman Marcus is honored to be a part of this process, having partnered with the Melanoma Research Alliance (MRA) to increase awareness and fund research to help reduce the risk of melanoma.

Although genetics and increasing age can be risk factors for melanoma, exposure to ultraviolet (UV) rays is a major risk factor for the disease. According to the MRA, melanoma is the most common cancer diagnosis in women ages 25-29 years old.

Neiman Marcus’ wide assortment of products includes many brands that strive to incorporate agents that help protect the skin from the sun for women of all ages. In fact, during June we are partnering with companies that are generously donating 10% of net proceeds of select suncare product sales to support the MRA.

But it’s not just beauty products that help shield the sun. Swimwear brand Cover addresses the need for fashionable and protective T-shirts and cover-ups for women to wear in the sun. Founder Lisa Moore launched Cover in 2008, just two years before her 22-year-old sister was diagnosed with melanoma. Since then, the line has made health a priority.

It’s increasingly important for women of all ages to understand their family history with cancer, be persistent with regular health exams, and help protect one’s skin from external harm such as the sun.

Despite the advancements made in fighting melanoma, we must still acknowledge the long road ahead. Many still downplay the seriousness of the disease with the assumption that it’s easy to treat. As someone who has a family history of skin cancer, I’m vigilant about making frequent visits to the dermatologist. Considering my personal experience with the disease, I urge all women to do the same.

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A Conversation with Board Member Jami Gertz

We’re featuring an interview with MRA Board Member and actress Jami Gertz on our blog. This was repurposed, with permission, from the blog of our partners at Neiman Marcus

JAMI GERTZNM: How did you get involved with Melanoma Research Alliance?
JG: My sister-in-law, Debra Black, founded Melanoma Research Alliance (MRA) with her husband Leon, after her personal battle with melanoma. During the early days after her diagnosis, we were all shocked to learn just how few treatments were available – and how little progress had been made over the years. Debra and Leon’s passion for advancing treatment options for melanoma patients led to the creation of MRA. I’m so proud of Debra and thrilled to be a board member.

NM: What are the greatest challenges that MRA faces with the rise of melanoma and the survival for those with advanced disease remaining static?
JG: There have been tremendous advances in treatment for melanoma in the last five years, including many new FDA-approved drugs. There has also been a lot of media attention about immunotherapy and personalized medicine for cancer treatment, which is really fantastic. But there is still a lot that we do not understand about why certain treatments work for some people and not for others. We have to keep working to ensure that we’re doing the best we can for patients with this terrible disease.

NM: How is MRA addressing these challenges?
JG: What’s unique about MRA is that thanks to Debra and Leon’s ongoing support, 100% of donations go directly to research. MRA has provided more than $60 million for melanoma research worldwide. The organization fosters collaboration among multiple stakeholders, bringing together researchers, the pharmaceutical industry, foundations, donors and patients to help accelerate progress toward finding treatments and hopefully a cure.

NM: Describe some of the ways in which we can protect ourselves from the sun’s damaging rays?
JG: One of the easiest things we can do is to wear sunscreen every day. It should be part of your daily routine, all year round. It’s also good to cover up with hats, UPF clothing and sunglasses. Fortunately, there are many new brands that are blending fashion and sun safety quite well.

NM: How has social media affected public awareness of melanoma?
JG: Social media can be an agent for good, and it plays an important part in melanoma awareness because melanoma is the second most common cancer among young men and women. My hope is that we can continue to share information about the dangers of melanoma so that everyone knows how important prevention and early detection are for survival.

NM: What is the biggest misconception about melanoma?
JG: I think people have a tendency to downplay the seriousness of melanoma and think it can be easily treated. While other types of skin cancers have lower death rates, melanoma is very serious and has the highest death rate of all skin cancers. And while genetics may increase your chances of getting melanoma, we know that exposure to UV rays is a major risk factor for this disease.

NM: How can we improve early detection?
JG: One way we can improve early detection is to really know your skin. Perform monthly skin checks to look for changes to your moles or freckles. If you’re familiar with your skin, you’re more likely to spot a change early.

NM: What is the most rewarding aspect of your work with MRA?
JG: MRA is truly making a difference for people with melanoma. In the last five years, there have been eight drugs approved for melanoma treatment, which is more than in the previous 30 years combined. It’s providing hope for patients with melanoma, and it’s also showing promise for patients with other types of cancers.

NM: What motivates you to continue to fight for this cause?
JG: My sister-in-law courageously battled melanoma and has poured so much of her time and resources into this very personal cause. She is my biggest motivation.

NM: I hope to one day…
JG: Live to see a time when we have found a cure for everyone suffering from melanoma.

Join Us in Helping Americans Stay Sun Safe This Summer

Today’s blog post is from our partners at Lands End. See how they are joining the fight against melanoma – and how you can get involved.

Skin cancer is the most common form of cancer in the United States and Lands’ End wants to keep your skin safe!

We are proud to announce our support of the Melanoma Research Alliance (MRA) to aid their mission of accelerating research, advancing cures, educating and preventing new cases of melanoma. We understand the importance of sun safety and we are committed to providing quality products that can help safeguard you from the sun’s harmful rays and that offer effective UPF 50 protection.SunSavvy

In June the CDC released a new study stating that melanoma rates have doubled in the last thirty years – at a time when cancer rates have dropped overall.  In the United States, one person dies of melanoma every hour, every day.  But when caught early, melanoma is highly curable. Prevention is key.

The Melanoma Research Alliance is the largest private funder of melanoma research. MRA was founded in 2007 under the auspices of the Milken Institute, with the support of Debra Black, a melanoma survivor, and her husband, Leon.  Thanks to the generous support of its founders, 100% of donations to MRA support melanoma research.

To join our efforts, we encourage you to purchase a Lands’ End exclusive Melanoma Research Alliance monogrammed canvas water-resistant base tote with beach essentials including two UPF 50 swim tees recommended by the Skin Cancer Foundation, an all-cotton terry beach blanket, and an embroidered scarf. If you already own these items, please consider giving these totes as a gift or donating them to the organization of your choice. They’re perfect for silent auctions, fundraisers and door prizes, and 10% of the monogram tote proceeds will be donated to MRA*.

While you are out enjoying the summer with your family, we want to encourage you to stay sun safe! We have only a limited number of totes available, so please order soon at www.landsend.com.

Help us spread the word and raise money on social media too!

*Offer void in the following states: Massachusetts, Alabama, South Carolina, Illinois, Hawaii, Mississippi. The MRA name and logo are used with its permission which in no way constitutes an endorsement, express or implied, of any company or product.