By Jennifer Engel
Development Manager, Foundations and Campaigns
In recognition of Melanoma Awareness Month in May, Sports Authority deployed its fifth in-store donation and consumer awareness campaign to raise money for MRA’s research program and to educate customers on ways to reduce their risk of melanoma. Throughout the month, shoppers had the opportunity to round their purchase total up to the nearest dollar, with the remaining cents going directly toward melanoma research.
In just 31 days, Sports Authority customers at approximately 460 stores in the United States and Puerto Rico raised an incredible $278,000, which brings the retail chain’s total fundraising over five years to nearly $1.2 million to support melanoma research. Stores also housed important educational information about the risks associated with melanoma and recommendations on how patrons can protect their skin.
As one of the largest nationwide sporting goods retail chains, Sports Authority is in a unique position to raise the profile of MRA and its mission while encouraging the sale and use of sunscreen and sun-protective clothing.
We at MRA are thankful for the hard work of the Sports Authority leadership and corporate team as well as the store managers and cashiers across the nation who are the drivers of the campaign’s success. Engaging consumers—especially those drawn to active, outdoor lifestyles and recreation—in understanding the real dangers of melanoma and soliciting their support in the cause are essential to preventing new cases of melanoma.
The Sports Authority campaign is one of several MRA corporate fundraising programs in 2015. Through our alliances with companies, we’re able to amplify our reach to broader audiences with messages about the sun’s damaging rays, the importance of daily sunscreen use, and the need to be aware of changes in one’s skin.
The Centers for Disease Control and Prevention recently released data about melanoma, and melanoma rates are expected to continue to rise. The need for awareness, prevention, and research to learn more about this disease is urgent.
Thanks to collaborations with partners like Sports Authority, and the support of our founders, MRA can continue to dedicate 100% of donations to our research program to develop better prevention, diagnostic and therapeutic approaches to combat melanoma.