Why #ItsTHATWorthIt to Me to Protect My Skin

By Lauren Leiman
Senior Director, Marketing and Development

This summer, L’Oréal Paris, in partnership with the Melanoma Research Alliance (MRA), is asking women everywhere to demonstrate why it’s imperative to protect their skin, beauty, and life through the #ItsTHATWorthIt social media campaign. To help kick off the campaign, L’Oréal hosted two events – one in Los Angeles and one in Miami – attended by celebrities, influential bloggers, and those affected by melanoma. I had the pleasure of representing MRA at these recent events.

MRA's Lauren Leiman and Diane Keaton.

MRA’s Lauren Leiman and Diane Keaton.

I sat alongside L’Oréal spokeswomen and actresses, Diane Keaton and Génesis Rodríguez, as well as celebrity aesthetician Vanessa Hernandez, dermatologist Flor Mayoral, and L’Oréal executives Danielle Macaluso and Malena Higuera. Diane and Génesis shared their personal experiences with skin cancer and how their encounters with the disease have positively impacted their daily beauty and health regimens. We discussed the importance of raising awareness of melanoma and ways to prevent the disease, such as wearing sunscreen every day.

Melanoma is the most common cancer diagnosed in women 25-29 years old, and for Latinos, rates have risen about 20 percent in the last 20 years. In fact, the Centers for Disease Control and Prevention released information last week showing that the number of cases of melanoma has doubled in the last 30 years, and it is predicted cases will continue to rise over the next 15 years.

Now more than ever, #ItsTHATWorthIt to help spread the word about the dangers of melanoma – and how you can protect yourself!

In addition to generating awareness, the #ItsTHATWorthIt program also raises funding to support year three of the L’Oréal Paris-MRA Team Science Award, which explores the origins of melanoma, including the disease’s development and progression. For every social share now through Labor Day, L’Oréal Paris will donate $1 to MRA to fund the L’Oréal Paris – MRA Team Science Award, up to $250,000 in 2015.

The audience at the Miami #ItsThatWorthIt event.

The audience at the Miami #ItsThatWorthIt event.

Here is how to participate in the #It’sTHATWorthIt campaign:

  1. Create a 15 second video or photo sharing with your social community why SPF protection or using sunless tanner is worth it to you.
  2. Share the video or photo via Insta-video/Instagram, Facebook and/or Twitter with hashtag #ItsTHATWorthIt
  3. Get your unique social media community involved by tagging three friends in your post.

Check out some of our videos on Instagram!

Don’t use social media? L’Oréal is also donating $1 from sales of select SPF and sunless tanning products now through December 31, 2015.

Partners like L’Oréal help to spread awareness about the reality of melanoma and why prevention is critical, and it also helps MRA to further our mission of ending death and suffering from melanoma by supporting research.

Through the support of our partners like L’Oréal and you, we can help prevent and find meaningful cures for melanoma. Please join us and share why #ItsTHATWorthIt to you.

Melanoma News Round-Up, June 14

Hello everyone!  Summer is in full swing and we have a fantastic video to share with you on the incredible promise of immunotherapy for melanoma treatment.

[youtube https://www.youtube.com/watch?v=7JGn1nJNm98]

 

And here’s the latest blast of melanoma news!

Tales from ASCO: Q&A with MRA’s Chief Science Officer Louise Perkins via Philly.com

New drugs target patient as well as disease, but who will pay? via Daily Herald

Nature study by MRA-supported researcher reveals need for multiple forms of sun protection via BBC News

Skin cancer drug that can extend patient’s life recommended for use on NHS via Telegraph

Immunotherapy Today: The View from ASCO via Cancer Research

What type of sunscreen is best? via Wall Street Journal

Melanoma News Round-Up, May 31

Today is the last day of Melanoma Awareness Month and what a ride it’s been!  Thank you to all of our allies and everyone who dedicated their efforts to raising awareness of melanoma and offering support to fund melanoma research.

MRA is delighted to share our brand new video featuring our world-class research program. We’re incredibly proud of our impact on melanoma research, providing $120 million through grants and leveraged funding to accelerate scientific discovery and its translation. Watch the video and learn how we do it!

[youtube https://www.youtube.com/watch?v=9X9Q-uNWnQI]

 

From May 30 to June 3, MRA is attending the American Society of Clinical Oncology‘s (ASCO) 50th annual meeting in Chicago and ASCO is all abuzz about immunotherapies and melanoma treatment.  To learn more about immunotherapy treatments, check out these articles:

New drugs aid in the fight against melanoma, the deadliest skin cancer via Miami Herald

Immune Therapy’s Cancer Promise Creates Research Rush via Bloomberg

Advances in Melanoma Treatment Prolonging Lives via Boston Globe

This Thursday, the FDA announced it will now require warning labels on tanning beds.  This black-box warning will state that sunlamps in tanning salons should not be used by persons under 18.  This marks another incredible advancement in melanoma prevention policy, in addition to Minnesota and Louisiana announcing legislation banning minors from tanning bed use.

Nine states total have instituted under-18 bans for indoor tanning to address the alarming incidence of melanoma in young people.  Melanoma is the second most common form of cancer people aged 15-29.  A recent study shows that indoor tanning increases your risk of melanoma, even if you don’t burn, because “tanning is a biological response to damage to the DNA […] and you’re going to get that [ultraviolet light] damage in a tanning booth whether or not you burn.”

To address this health risk to young people, the Jeff Dulude Melanoma Foundation and Edgemakers are inviting teenagers to help create a PSA to warn their peers about the dangers of melanoma and how to prevent it.  Learn more about the contest here.

Finally, we would like to share this story about a melanoma survivor who has dedicated himself to supporting other melanoma patients.

 

 

Melanoma News Round-Up, May 17

So much exciting news as we pass the halfway point of Melanoma Awareness Month!

ICYMI we shared our new video highlighting MRA’s collaborative approach to melanoma research and raising awareness.

 

We also shared Jamie’s story as she expressed ‘the reality of “surviving” stage IV melanoma.’

Next Tuesday, May 20, two exciting events will take place:

Finally, here are a few highlights of the melanoma news coverage this week:

10 Things to Know About Melanoma via ABCNews

A bittersweet story about a young mother of two who lost her husband to melanoma when he was only 28 via Delaware State News

A melanoma survivor tells teens to “rock the skin you’re in,” use sunscreen & avoid indoor tanning via WOWT

Blood biomarkers may enhance melanoma detection potentially reducing the need for invasive skin biopsies via MedicalXpress

‘Michelle’s Melanoma Army’ educates teens on skin cancer via The Anniston Star

Encouraging results for nivolumab in hopes of raising survival expectations for advanced melanoma patients via BMS News

 

 

 

Melanoma News Round-Up, May 10

Week two of Melanoma Awareness Month is coming to a close–catch up on all the news with MRA!

MRA Board Members and funded researchers spoke on a panel about the promise of cancer immunotherapies at the Milken Institute’s 2014 Global Conference in Beverly Hills, Calif.  The panel video also features an animated explanation of cancer immunotherapies, as well as powerful patient testimonials.

 

This week, we shared a new survivor story on our website: Caitlyn was pregnant when her husband noticed a mole that did not look right…

T.J. Sharpe talks about the FDA’s priority review of Merck’s MK-3475 via Philly.com

MRA-supported researcher Dr. Stephen Hodi tells us five things we really ought to know about melanoma via Dana-Farber Insight

Jim Allison’s pioneering spirit is pure Texan—and his cancer drug is a global breakthrough via Alcade

8 Things You Didn’t Know About Melanoma…but Really, Really Should via Glamour

Finally, if you can support MRA and pledge to stay sun safe in one easy action:  Sign the Ipreo-DebtDomain Skin Check Pledge today!

Ready. Set. May!

Rounding up all the highlights from the first week of Melanoma Awareness Month!

Melanoma Awareness Month is here and we’ve got tons in store this month.  Check out MRA’s new video “Progress for Patients” below.   If you like it, share it!  And don’t forget to celebrate Melanoma Monday on May 5th by engaging with MRA on social media!


USA Today offers up some tips to prevent melanoma just in time for May!

Scotland looks to curb tanning bed use as skin cancer rates continue to climb via BBC

Lea Michele Urges You to Wear Sunscreen in New Melanoma PSA (VIDEO)via WetPaint

May Day via SeattlePI

American Idol Live! tour to kick off June 24 via USA Today

Memorial Sloan Kettering’s Jedd Wolchok Describes Stunning Success of Cancer Immunotherapy in Scientific American Feature via Memorial Sloan Kettering Cancer Center

Melanoma News Round-Up, April 25

Catch the latest updates from MRA in our April newsletter! And don’t forget to lend your voice to helping us defeat melanoma through our Thunderclap campaign!

L’Oreal Exec’s Personal Battle with Melanoma Led to Sunscreen Ads via AdAge

Big Increase in Most Serious Skin Cancer Says Charity via BBC Wales

How I Finally Wised Up About the Sun via Glamour

The CDC Launches New ‘Burning Truth’ Campaign on the Dangers of Tanning via CDC

Should You Buy Illegal Foreign Sunscreens? via Slate

EU Agency Backs Approval of new GlaxoSmithKline Melanoma Drug via Reuters UK