Join Us in Helping Americans Stay Sun Safe This Summer

Today’s blog post is from our partners at Lands End. See how they are joining the fight against melanoma – and how you can get involved.

Skin cancer is the most common form of cancer in the United States and Lands’ End wants to keep your skin safe!

We are proud to announce our support of the Melanoma Research Alliance (MRA) to aid their mission of accelerating research, advancing cures, educating and preventing new cases of melanoma. We understand the importance of sun safety and we are committed to providing quality products that can help safeguard you from the sun’s harmful rays and that offer effective UPF 50 protection.SunSavvy

In June the CDC released a new study stating that melanoma rates have doubled in the last thirty years – at a time when cancer rates have dropped overall.  In the United States, one person dies of melanoma every hour, every day.  But when caught early, melanoma is highly curable. Prevention is key.

The Melanoma Research Alliance is the largest private funder of melanoma research. MRA was founded in 2007 under the auspices of the Milken Institute, with the support of Debra Black, a melanoma survivor, and her husband, Leon.  Thanks to the generous support of its founders, 100% of donations to MRA support melanoma research.

To join our efforts, we encourage you to purchase a Lands’ End exclusive Melanoma Research Alliance monogrammed canvas water-resistant base tote with beach essentials including two UPF 50 swim tees recommended by the Skin Cancer Foundation, an all-cotton terry beach blanket, and an embroidered scarf. If you already own these items, please consider giving these totes as a gift or donating them to the organization of your choice. They’re perfect for silent auctions, fundraisers and door prizes, and 10% of the monogram tote proceeds will be donated to MRA*.

While you are out enjoying the summer with your family, we want to encourage you to stay sun safe! We have only a limited number of totes available, so please order soon at

Help us spread the word and raise money on social media too!

*Offer void in the following states: Massachusetts, Alabama, South Carolina, Illinois, Hawaii, Mississippi. The MRA name and logo are used with its permission which in no way constitutes an endorsement, express or implied, of any company or product.


Partners in Prevention: MRA and The Surgeon General’s Call to Action to Prevent Skin Cancer

Two years ago, the Melanoma Research Alliance (MRA) met with Dr. Howard Koh, the Assistant Secretary for Health at the Department of Health and Human Services (HHS), and asked the question that launched a milestone project to elevate melanoma and skin cancer on the agenda for public health: “How can MRA do more in partnership with government health agencies in the fight against skin cancer and melanoma?”

SG Call to Action - Lushniak Koh Selig

Dr. Howard Koh, Wendy Selig and Dr. Boris Lushniak

With his medical background in oncology and dermatology, Dr. Koh needed no convincing about the importance of this cause given the dangers of skin cancer and the public health imperative for a coordinated national prevention strategy. To catalyze development of a national health agenda in the fight against skin cancer and melanoma, Dr. Koh and MRA convened a meeting of the leaders of all the relevant agencies within the U.S. Public Health Service, including the Office of the Surgeon General, the National Institutes for Health (NIH), the Centers for Disease Control (CDC), the U.S. Food and Drug Administration (FDA) and the Agency for Healthcare Research and Quality.

Government officials, medical experts, researchers, and thought leaders joined together 22 months ago for this important gathering and an incredible effort of collaboration began.

Fast forward to July 2014: yesterday with MRA’s President & CEO Wendy Selig in the front row, Dr. Koh and Acting Surgeon General Dr. Boris Lushniak, himself a dermatologist, unveiled The Surgeon General’s Call to Action to Prevent Skin Cancer. The Call to Action seeks to engage all levels of government as well as individuals, private sector institutions and organizations in a coordinated, multifaceted effort to prevent skin cancer.

The Call to Action is the most recent and final achievement in Dr. Howard Koh’s five years as a public servant before he returns to the faculty at the Harvard School of Public Health. MRA thanks Dr. Koh for his tireless work, leadership and advocacy of disease prevention and is honored to be recognized by him as one of the leading “partners in prevention” to instigate a national public health agenda to fight skin cancer and melanoma.

The Surgeon General has sounded the call for the nation to join together to fight this terrible but preventable cancer. The time for action is now.  Join us in the fight against skin cancer and melanoma!

Melanoma News Round-Up August 16, 2013


It’s been a big two weeks for melanoma-related news and stories.  Check out the links below to catch up on teen tanning bed bans, melanoma research, and UPF clothing!

No bronzing, no smoking via the Chicago Tribune

Melanoma refuses to abide the laws of general civilization via

Lambrolizumab demonstrates significant antitumor activity in melanoma via OncLive

Specialists tracking how brain reacts to UV light in tanning study via UT Southwestern Medical Center

Soccer Star Landon Donovan Shares His Skin-Saving Tips via Fitness Magazine

What You Need to Know About Sun Protective Clothing via Good Housekeeping

Age-Related Variations Observed in Treatment of Melanoma via the ASCO Post