Today’s blog post is from our partners at Lands End. See how they are joining the fight against melanoma – and how you can get involved.
Skin cancer is the most common form of cancer in the United States and Lands’ End wants to keep your skin safe!
We are proud to announce our support of the Melanoma Research Alliance (MRA) to aid their mission of accelerating research, advancing cures, educating and preventing new cases of melanoma. We understand the importance of sun safety and we are committed to providing quality products that can help safeguard you from the sun’s harmful rays and that offer effective UPF 50 protection.
In June the CDC released a new study stating that melanoma rates have doubled in the last thirty years – at a time when cancer rates have dropped overall. In the United States, one person dies of melanoma every hour, every day. But when caught early, melanoma is highly curable. Prevention is key.
The Melanoma Research Alliance is the largest private funder of melanoma research. MRA was founded in 2007 under the auspices of the Milken Institute, with the support of Debra Black, a melanoma survivor, and her husband, Leon. Thanks to the generous support of its founders, 100% of donations to MRA support melanoma research.
To join our efforts, we encourage you to purchase a Lands’ End exclusive Melanoma Research Alliance monogrammed canvas water-resistant base tote with beach essentials including two UPF 50 swim tees recommended by the Skin Cancer Foundation, an all-cotton terry beach blanket, and an embroidered scarf. If you already own these items, please consider giving these totes as a gift or donating them to the organization of your choice. They’re perfect for silent auctions, fundraisers and door prizes, and 10% of the monogram tote proceeds will be donated to MRA*.
While you are out enjoying the summer with your family, we want to encourage you to stay sun safe! We have only a limited number of totes available, so please order soon at www.landsend.com.
Help us spread the word and raise money on social media too!
*Offer void in the following states: Massachusetts, Alabama, South Carolina, Illinois, Hawaii, Mississippi. The MRA name and logo are used with its permission which in no way constitutes an endorsement, express or implied, of any company or product.